On Monday, September 23, Korea Festival, the biggest annual Hallyu festival in Indonesia kicked off with the press conference at KOREA 360. This year festival is joint hosting by the Embassy of the Republic of Korea in Indonesia together with Korean Cultural Center (KCCI), Korea Tourism Organization (KTO), Korea Creative Content Agency (KOCCA), KOREA 360, Korea Agro-Fisheries & Food Trade Corporation Jakarta, Korean Air, Asiana Airlines, CGV Indonesia, and CJ Foodville (Tous Les Jours).
Since 2008, the festival has served as a cultural exchange instrument between the two countries. In the next 63 days, the public in Indonesia will be able to enjoy 19 events under the theme of exhibitions, food, content, performances, tourism, and special events, that will be held in Jakarta, Bandung, Medan, Palembang, and Balikpapan.
Under the theme of K-Exhibition, the Korean Traditional Genre Paintings Exhibition is currently exhibited at the main atrium of KOREA 360 until 9 October 2024. This exhibition presented 30 pieces of traditional painting by famous folk-painting artists, such as Kim Hong-do, Jeong Seon, Seonghyeop, and Kim Jung-geun. Each painting showcases the lifestyle and daily life of Joseon's people
As part of the Korea Festival 2024's special events, KOREA 360 is offering a free K-handmade experience until October 9, 2024. In this event, visitors to KOREA 360 can join a traditional craft-making experience, such as making a handmade traditional lamp and hanbok accessories.
Under the theme of K-Tourism, KCCI, KTO, Asiana Airlines, and Korean Air are also exhibiting the 2024 Visit Korea Promotion at KOREA 360 until September 29. Visitors can get information about Korea tourism at the KTO booth, Korean cultural events at the KCCI booth, and get a special discount for flight tickets at the Asiana Airlines and Korean Air booths.